Privacy Policy
Last updated: 1 November 2026
This policy explains how Emarki Ltd ("Emarki", "we", "us") collects and uses personal data when you visit emarki.co.uk, contact us or use our services. We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Emarki Ltd is the data controller for the personal data described in this policy.
- Company number: 16799524, registered in England & Wales
- Address: 126A Burnt Oak Broadway, Burnt Oak, Edgware HA8 0BB, United Kingdom
- Email: info@emarki.co.uk
- Phone: +44 7450 620916
2. What personal data we collect
When you contact us or request a free audit
- Your name, phone number and email address
- Your business name or type, website address and the service you are interested in
- Anything you write in your message
- The page you sent the form from, the website that referred you, and any campaign tags in the link you followed (for example utm_source)
When you become a client
- Business contact details and billing information
- Information about your business needed to deliver the work, such as services, service areas, reviews and photos
- Access to accounts you choose to share with us, such as your website, hosting, domain, Google Business Profile, Search Console, Analytics, Google Ads or Meta accounts
When you use our website
- When you click a phone, WhatsApp or email link, we record the type of click and the page it happened on. This count does not include your name or contact details.
- To stop spam, our server briefly uses a one-way coded version of your IP address to limit repeated form submissions. It is deleted automatically within minutes.
- Our website does not use analytics or advertising cookies. See our Cookie Policy for the cookies set by the embedded Google map.
When you use our live chat
Our website chat is answered by people on the Emarki team. To start a chat you give us your name, email address, an optional phone number and your question. We save these, the messages you and our team send, and the page you started the chat on, as an enquiry in our website system, and we email the details to our team so someone can reply. If nobody is free, we reply to you by email instead. Please don't share passwords, payment details or other sensitive information in the chat.
When you call, WhatsApp or email us
We keep the details you share with us in those conversations so we can reply and follow up.
3. How we use your data and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Replying to your enquiry and preparing your free audit or proposal | Steps taken at your request before entering into a contract; legitimate interests in responding to enquiries |
| Delivering our services, managing your account and invoicing | Performance of a contract |
| Keeping accounting and tax records | Legal obligation |
| Answering your questions in our live chat | Legitimate interests in responding to visitors' questions, or steps you ask us to take before entering a contract |
| Counting clicks and form submissions to improve our website | Legitimate interests (understanding which pages bring enquiries) |
| Protecting our website and forms from spam and abuse | Legitimate interests |
| Sending you marketing emails, if you ask to receive them | Consent, which you can withdraw at any time |
We do not sell or rent your personal data, and we do not use it for automated decision-making.
4. Who we share it with
We only share personal data with service providers who help us run our business, and only as much as they need:
- Hostinger: hosts our website and the system that stores enquiries.
- Google: email (where we use Gmail or Google Workspace), the embedded map on our website, Google Fonts, and Google platforms we manage for clients.
- WhatsApp (Meta): if you choose to message us on WhatsApp.
- Other platforms we use to deliver your services, such as SEO tools, website plugins and advertising platforms, when the work requires it.
- Our accountants and professional advisers, and authorities where the law requires it.
With your prior approval only, we may name your business in case studies or quote you in testimonials. We never publish your contact details, login details or private account data.
5. International transfers
Some of our providers may process data outside the UK. Where they do, we rely on the safeguards UK law requires, such as UK adequacy regulations or the International Data Transfer Agreement or Addendum.
6. How long we keep it
- Enquiries that don't become clients: up to 24 months after our last contact, then deleted
- Client records, contracts and invoices: 6 years after the end of the financial year they relate to, as UK tax law requires
- Access to your accounts: removed or handed back when our work ends
- Website click counts: kept as totals per page and day, with no personal details
7. How we protect it
Enquiries are stored in a password-protected system that only our team can access. We use secure (HTTPS) connections, keep account access to the people who need it, and remove access we no longer need.
8. Your rights
Under UK GDPR you have the right to:
- access the personal data we hold about you
- have inaccurate data corrected
- have your data deleted
- restrict or object to how we use it, including objecting to marketing at any time
- receive your data in a portable format
- withdraw consent where we rely on it
To use any of these rights, email info@emarki.co.uk. We will reply within one month. There is normally no charge.
9. Complaints
If you're unhappy with how we handle your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.
10. Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed.